Support for Schools and Multi-Academy Trusts
Education marketing support from someone who’s been inside a Large national MAT and understands the pressure you’re under.
I’ve been where you are.
Schools and trusts are stretched. Everyone is, all of the time. And when something needs doing, someone has to pick it up.
When I was Head of Marketing and Communications at a large national MAT, I took real pride in supporting my colleagues so they could stay focused on what they were actually there to do. Teaching. But I also watched those same brilliant people absorbing responsibility that was never really theirs. Heads of Year arranging school photoshoots. Headteachers writing newsletters at 9pm. Admin staff somehow also managing the school website.
People who had trained for years in their own specialism, quietly picking up skilled marketing work on the side. As if it was just another thing on the list.
It always baffled me. Marketing is a craft. Brand strategy, communications planning, knowing how to talk to different audiences in the right way at the right time. These aren't things you just figure out between lessons.
That's the gap I work in now.
This work is bespoke.
And that's by design.
Every school and trust is different. The size, the stage, the pressures on your team right now. So I don't work from fixed packages here.
What I do is start with a conversation. I'll listen to where you are, what's not working, and what you actually need. Then I'll build the engagement around that.
This is senior, strategic work. The kind that usually takes years to find in-house. Fees reflect that, and are confirmed after our first conversation. No surprises.
Where I typically work with schools and trusts
From your story to your visuals, this is about making sure what you stand for is clear and consistent.
Refining your school or trust story and values
Supporting rebrands or academy acquisition materials
Creating clear messaging for families, staff and stakeholders
Brand and identity
Building the structure that keeps communication flowing, without it falling on whoever has a spare five minutes.
Strategy, planning and editorial direction
Website content and parent communications
Newsletters, social media guidance and staff updates
Communication support
Specialist support for the bigger, more complex pieces of work that need senior thinking behind them.
Trust-wide campaigns and digital strategy
Internal culture, engagement and recruitment content
SharePoint intranet design and implementation
Project support for MAT central teams
Growth is smoother when communication keeps pace with it.
Aligning brand and communication across academies
Templates and toolkits to keep language consistent
Ensuring new schools feel connected to the wider trust
For growing MATs
Not part of a trust, or just need support at school level? I work directly with headteachers and school leaders too.
Improving your website to reflect your ethos
Simplifying messages to parents
Helping leaders communicate with clarity and confidence
For individual schools
Marketing Workshops
Practical, confidence-building sessions that leave your team with tools they can actually use.
Onsite or online for leaders, admin and MAT central teams
Topics include parent communication, website content, pupil recruitment and internal comms during change
Not ready to commit to a full project?
Start with a single conversation. No pressure, no pitch. Just a chance to talk through what you're dealing with and whether I'm the right fit.
Why leaders work with me
I'm not an agency and I'm not a generalist. I spent over a decade working inside education, including leading marketing and communications for a large national trust. I know how these organisations work, what the pressures look like from the inside, and what good actually looks like at a trust level.
You get senior thinking, sector experience, and someone who can hit the ground running without a lengthy briefing process.
Let’s talk
If you’re short on time and need someone who can take work off your hands and keep projects moving, I can help you communicate with clarity and confidence.