Laptop and marketing planning documents on a table, with notes being written.

Marketing support that brings clarity, direction and progress.

For small businesses, schools and multi-academy trusts who want clear messaging, practical support and a partner who can get things moving.

Laura Cresswell smiling at a laptop at a desk, with a houseplant in the foreground.

When your workload is full, your marketing needs the right support.

With everything on your plate, your marketing has become another task you’re expected to manage. I’ve seen this in both small businesses and schools. When capacity is tight, marketing is the first thing to slip.

I get it because I’ve lived it, inside a national multi‑academy trust and working closely with business owners juggling every role at once.

That’s why I created The Lume Collective.

I’m obsessed with brand. Truly! I love turning scattered ideas into clear, confident communication. I do what I do best so you can stay focused on what you do best.

YOU FOCUS ON YOUR WORK. I’LL HELP YOU TELL THE STORY.

Brand Clarity

✳︎

Marketing Strategy

✳︎

Website Direction

✳︎

Brand Story Development

✳︎

Visual Identity Essentials

✳︎

Brand Clarity ✳︎ Marketing Strategy ✳︎ Website Direction ✳︎ Brand Story Development ✳︎ Visual Identity Essentials ✳︎

A simple illustration of a person with their head in their hands, expressing distress or sadness.
Black and white line drawing of a hand holding a bunch of stalks that resemble wheat or grass.

Brand and Marketing Support, Your Way

Two women in a meeting at a desk, discussing work on a laptop.

Small Businesses

I help purpose‑driven founders define who they are, what they offer and how to communicate it with confidence. You get support that helps you grow without overwhelm.

Brand clarity and marketing support for founders who want direction

Find out more
Find out more
Child reading a book in a library.

Education Marketing

Strategic brand and marketing consultancy for schools and multi-academy trusts

With a strong background in education and experience leading trust‑wide brand and marketing strategy, I support leaders who need clarity, alignment and stronger communication.

Find out more
Find out more

How I support small businesses

Every brand has a story. Every business has something it wants people to understand.

Clarity doesn’t happen by accident. It’s built with intention, shaped thoughtfully, and supported over time.

Collage of branding, marketing, and emotional wellness content about Healing Hearts Play Therapy with images of children, landscape, and color palette samples.

Clarity and direction

When you’re stuck, overwhelmed, or too close to your own business to explain it clearly.

Clarity sessions
Clarity sessions

Brand and design alignment

Brand strategy that brings your positioning, voice, and visuals into alignment, so everything feels consistent.

A computer screen displaying a grid of diverse people's profile pictures, with icons for liking, commenting, sharing, and other social media functions, surrounded by colorful 3D app icons such as a heart, images, and a speech bubble.
Brand support
Brand support
Website design mockups shown on a desktop, tablet, and mobile screen.

Wording and website messaging

Clearer website messaging, offer wording, and page flow, so the right people understand what you do.

website builds
website builds

  • "The Lume Collective transformed my business by changing me. At every stage of the process - research, strategy, development and implementation - Laura was both the expert in the room and the marketing mentor. Laura makes it her business to understand yours."

    — Andrew, Founder of Yellow Balloon Films

  • "Laura’s work has saved me a huge amount of time. The website answers common customer questions, attracts new enquiries, and lets me focus on running the business.”

    —Jacob, Founder of Stamford Fencing Contractors

  • "As a small business owner, the challenges are immense but Laura’s invaluable insight and support have been truly invaluable. She perfectly grasped my message and presented it beautifully to my audience."

    —Zoe, Founder of Healing Hearts Play Therapy

What You Can Expect

When your message is clear and your brand feels consistent, everything gets easier. More confidence, more connection and marketing that stops feeling like a chore.

You’ll always know what
to say

Clear brand messaging that sounds like you, so you can explain what you do without overthinking or rewriting it every time.

Showing up will feel
a lot easier

A clearer tone and direction, so you stop second guessing and start communicating with calm confidence.

You’ll get your
headspace back

Less marketing noise in your brain, more time and energy for the work, and the life you actually care about.

Cup of coffee on a marble tabletop.

MEET LAURA

Laura Cresswell smiling at the camera in a light studio setting.

I've spent nearly two decades in marketing, and the thing that has always mattered most to me is helping people feel confident in how they show up.

That's what drove my work in education, leading marketing for schools and multi-academy trusts. And it's what sits at the heart of The Lume Collective.

My job is simple. I work with small businesses, education organisations and purpose-driven teams to bring clarity, direction and a little creative energy to their marketing, so everything else feels a little lighter.

  • Almost 20 years in marketing

  • Over a decade in education marketing

  • CIM Certified

What I Help With

Hand writing on a weekly planner beside a laptop, with a pink sticky note.

  • Small businesses are built on strong ideas and meaningful work. My role is to help bring that to the surface clearly and confidently.

    I work with you to shape your brand story, define your message and create the clarity you need to show up with confidence. Thoughtful, considered support that helps your work shine.

    • Brand messaging

    • Tone of voice

    • Brand identity refinement

    • Light website recommendations

  • Many schools and trusts have brilliant people and a strong sense of purpose. What they often lack is the structure to communicate it clearly.

    I work with schools, academies and multi-academy trusts at a strategic level, helping you build the marketing and communications foundations your organisation needs to grow with confidence.

    Your story, brought into the light.

  • When teams are stretched, clarity often gets lost. I support in‑house teams with strategic thinking, messaging and direction, acting as a trusted extension of your team when you need extra capacity.

    I help you slow things down enough to make good decisions, without slowing the work itself.

    • Communications and brand strategy

    • Messaging clarity and narrative direction

    • Strategic support during busy or transitional periods

    • Extra senior thinking without the full‑time hire

Work With Me
Work With Me 
WHAT YOU GET

I help you see what’s really going on. Then I turn it into clarity you can actually use.

Flat lay of a laptop, notebook, pens, and paper clips on a white desk.

My work sits at the intersection of strategy, creativity and lived experience. I notice what most people overlook. I untangle the noise. And I help you communicate in a way that feels unmistakably yours. Confident, intentional and impossible to forget.

Let’s talk.

Whether you're a small business ready to find your voice, or an organisation looking for strategic marketing support, I'd love to hear about what you're building.

Get in touch and we'll find a time to chat.